Our Reel
EN
dProgram, a Shiseido brand, wanted to launch a pan-Asian campaign to showcase how Urban Damage Care range protects and relieves sensitive skin from the effects of urban pollution. Confronted with the challenge of pulling off a regional campaign in the middle of a pandemic, we turned to an unlikely solution - Tofu. We constructed the campaign as a series of experiments, with Tofu becoming a highly effective metaphor for skin and how it can benefit from dProgram's face wash.
